For the 2025 Coupe de France, we took the initiative to shape the artistic direction of a visual series driven by the idea of a quest. Each club becomes a hero in search of the ultimate treasure: the Cup.

We’ve crafted a visual universe worthy of the greatest legends, where each match is a challenge and every visual, a sacred relic. These epic murals tell the story of this adventure through a bold, intense, and cinematic graphic language.